Juventus will play in a classic kit in the 2020/21 season, as the renowned FootyHeadlines. The new home shirt from la Vecchia Signora features the club’s classic black and white vertical stripes, without much frills. Thus, the golden hues that this season’s shirt has disappeared.
The brushstrokes that characterize the current Juventus shirt were by no means well received by all supporters, but will soon disappear. The theme of the new Juventus shirt will be the ten-year anniversary that the Allianz Stadium will celebrate next season. On September 8, 2011, the number three of Serie A played for the first time in the modern new facility, after parting ways with the old Stadio delle Alpi.
Since the 2015/16 season, Juventus has been wearing shirts from clothing sponsor Adidas. This will remain so for at least another six years, because the current contract of the Italian superpower with the German clothing giant was extended two years ago until the summer of 2027. The contract will yield Juventus 408 million euros in nine years, excluding so-called royalties on the sales volumes and premiums after certain sporting results.
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