Thursday, May 13, 2021 at 12:15 PM• Rian Rosendaal

Fortuna Sittard has found a new investor. Prior to the home game with Vitesse on Thursday afternoon, it was officially announced that the Limburg club is going to work with game giant Azerion. The Amsterdam-based internet company, specialized in online gaming and advertising technology, acquires 20 percent of the shares in Fortuna.

“We are very happy and excited to join forces with Azerion,” said owner Isitan Gün in a comment on Fortuna’s website. “Azerion is a fast-growing company with global impact and has unprecedented expertise in gaming and advertising technology. After we started talking to each other, we quickly noticed that there are many similarities between both parties and that we matched well. in terms of organizational culture, we both have one out-of-the-boxmentality and are committed to realizing our ambitious and creative ideas. We have a very bright future with Azerion by our side “, Gün says hopefully.

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Atilla Aytekin, co-founder and co-CEO of Azerion, echoes Gün’s words. “From the very first moment, the click with Fortuna Sittard has been very good”, the businessman emphasizes. “As Azerion, we were welcomed to the stadium with an enormous warmth, which made us feel right at home. We are football fans and see many similarities between this fantastic club and Azerion. Fortuna Sittard, like us, is one big family and with games in our portfolio such as Habbo Hotel and Hotel Hideaway, we know that a strong and close relationship with the community is very important and valuable. It was therefore logical for us to invest in this great club. “

Turkish businessman Acun Ilicali recently tried to join Fortuna, but he ultimately failed in that mission. Gün already emphasized that the club was working behind the scenes with a new investor. So the choice fell on Azerion. “With the capital injection, Azerion offers the Limburg tradition club the means to meet its sporting and organizational ambitions. Moreover, the internet company is using its full digital muscle power to further strategically advance Fortuna Sittard. Bringing fans even closer together through the effort. of digital, social and interactive means of communication is an important part of this, as is the creation of entertainment through games and exclusive content, ”according to Fortuna’s statement on Thursday.