Barcelona announced the long-awaited sponsorship deal with Spotify on Tuesday evening. The streaming service has attached its name to the stadium, which will be called the Spotify Camp Nou from the 2022/23 season. The Swedish streaming service will also become the shirt sponsor of both the men and women of Barcelona for the next four years. Both parties have reached an agreement for the next four seasons.
“We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify,” said President Joan Laporta. “This partnership allows us to bring the club closer to its fans and make them feel even more become more part of the Barcelona family through unique experiences, combining two activities such as entertainment and football, enabling us to connect with new audiences around the world.”
More soon.
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