Saturday, January 29, 2022 at 6:00 PM• Dominic Mostert

MVV Maastricht has been causing a furore on Twitter for some time now. The club from the Kitchen Champion Division publishes, especially on match nights, humorous tweets that sometimes generate thousands of likes. The man behind the social media account tells ESPN about his work. “It is well received, which is nice to see,” laughs Ralf Crutzen before the away match against FC Eindhoven on Saturday evening.

Crutzen has been going to MVV matches since he was eleven and started working as a social media editor at the club during the corona crisis. He already maintained 433’s Instagram account and thus has industry experience. “I emailed MVV and said: gosh, I would like to be able to go back into the stadium, do you still have a job for me? They asked if I wanted to keep up with the Instagram Stories, so I did that for half a year. At that moment our regular twitterer was sick and our press secretary asked if I wanted to take over. I actually didn’t feel like it at all. I said I wanted to do it, but in my way: looking for the edge a bit. .”

What kind of tweets does MVV post? On a match night against Excelsior, the club wrote: ‘The DJ at Woudestein has already been playing the entire warm-up tracks of Rotterdam rappers, so it cannot be otherwise than that our players kaulo are very excited to put on their ballie pattas and with an incredible drip sick torri to put on excelsior.’ Last week, MVV predicted a difficult away game against FC Volendam. “Lead-runner Volendam has scored just as often this season as Angela de Jong was in a talk show last week (52 times).” The latter already appeared in Crutzen before the game. “I was in bed the night before the game. Around 1 am I thought: Angela de Jong, I’m going to do something with that. I then texted that tweet to myself and posted it a day later. It happened exactly what I hoped for.”

Crutzen wants the tweets to remain spontaneous. “It’s not that I sit down and think: now I have to think of tweets. It has to stay fun, I don’t want to force it. I want it to stay original,” he says. However, not everyone can always laugh about it. For example, fellow provincial Roda JC Kerkrade was not happy with a tweet that Crutzen placed on his personal account prior to a mutual duel. “I asked on my personal account: I have to work in Germany tomorrow, does anyone know what the corona rules are there? That tweet was not picked up well at all, ten likes or so. A day later, the four of us arrive at Roda. Security guard said the other three could go through, but I had to wait. “We don’t want to let you in because you tweeted something provocative about Roda,” he said.” Crutzen did not actually enter the stadium. If something like that happened again, he would get a stadium ban, the message even said.

A tweet that made a lot of people laugh was about the Super League. “We would like to inform you that we have no intention to participate in the newly formed Super League”, it sounded on April 18, 2021 from the official account of MVV. More than 4600 people liked the tweet. “That is our best tweet ever on the MVV account. All kinds of clubs said they would not participate in the Super League, such as Ajax and Paris Saint-Germain. Then I thought: we should also make a statement with MVV, just the reassure supporters. So many clubs canceled, so at some point they would also knock on our door.”

On Saturday evening, Crutzen focuses on the away match against Eindhoven. The question is for how long, according to a tweet posted shortly before the game. “MVV is missing almost a team of players tonight due to injuries and other circumstances. If you no longer see tweets on this account during the second half, it is because I came in as left back.”

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