ESPN is currently in pole position to retain the live television rights of the Eredivisie and Kitchen Champion Division. Report that The Telegraph and sports marketer Chris Woerts Thursday evening. The sports channel would have offered 1.7 billion euros to broadcast the competitions for another ten years from mid-2025.
In 2012, the previous television contract was closed by ESPN. That involved one billion euros at the time, and that contract expires in 2025. At the end of last year it was announced that Ziggo Sport was willing to take over the rights from ESPN, but that does not seem to be happening. The new deal would therefore involve much more money than in 2012, and it is expected that clubs will also notice this.
For example, it is expected that more than 200 million euros per year will flow to the clubs. The contribution to the Kitchen Champion Division will increase by more than one hundred percent. Those clubs will receive 14.6% of the total amount, which amounts to about 25 million instead of the current eleven million. Jong Ajax, Jong PSV, Jong AZ and Jong FC Utrecht are not eligible for this; they share in the proceeds for Eredivisie clubs.
In addition, the professional clubs will get back the so-called foreign rights and sponsorship rights. In addition, professional football can use the summaries, which are currently still provided by the NOS are sent out, sell independently again. Other parties interested in the rights can make a bid until April 1. Less than a week later, on April 6, the professional clubs are updated by Eredivisie CV director Jan de Jong. If there are parties who offer even more, ESPN has the right to make the final offer.
