It came out on Friday evening that PSV can expect a capital injection of approximately fifty million euros. BrandLoyalty chairman Robert van der Wallen, who is at number 39 in the Quote 500, is the great helmsman behind the investment plan. He tells in an interview with it Eindhovens Dagblad that PSV must be able to compete with Ajax in this way.
“I think we have won too few prizes in recent years,” says Van der Wallen. The plan is to bring several investors together, as PSV previously did with shirt sponsor Metropoolregio Brainport Eindhoven. Various companies from the region (VDL, Philips, ASML, BrandLoyalty and the Mandemakers Groep) are involved in this. The new investment round is to raise thirty to forty million euros. PSV pays an interest of one and a half percent on that amount. In addition, PSV is taking out a new mortgage of around twenty million euros on the Philips Stadium.
“I want PSV to go for the highest and not that we ever settle for a little play for third or fourth place. Not that that culture is alive at the club now, certainly not ”, says Van der Wallen. “We have an excellent management team and I think we have a great coaching team with our trainer Roger Schmidt and his staff. But we have to make significant financial progress to move forward and continue to play internationally. Now is the perfect time for that. ”
The capital injection means that investments can be made in the group of players this summer. It Eindhovens Dagblad writes that the Eindhoven residents already ‘had the means to invest heavily’, but that they can now go ‘a step further’. “The actual implementation is up to the management and trainer staff,” emphasizes Van der Wallen. “It is clear that a lot is about to happen again. We now think we will make a decisive move for the future outside the field. ”
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