Thursday, March 17, 2022 at 11:13• Mart Oude Nijeweeme • Last update: 11:18

There is a chance that Gerard Pique will play with an image of his own wife on the Barcelona shirt next season. The reason is the new sponsor deal between Spotify and the Catalan superpower. Both parties are running with the idea of ​​portraying world stars on the shirt to promote a tour or new album. In the case of Pique, he would then get his own lover on the shirt, since he is in a relationship with Shakira.

Spotify will pay €280 million for a period of four years to commit to Barcelona and also has the right to change the name of the Camp Nou. Rakuten had been linked to Barcelona as the main sponsor since the summer of 2017, but it became clear earlier that the expiring contract with the current main sponsor would not be renewed. The Japanese company paid 55 million euros per year. Both parties have reached an agreement for the next four seasons, with Spotify also becoming the stadium’s name bearer. It is the first time since 1957 that the Barcelona residence has changed names.

The partnership between Barcelona and Spotify should also ensure that football and music are brought together, according to the statement from Barça. “We want to provide players and artists with a global stage in the Spotify Camp Nou and create new opportunities to connect. In addition, Barcelona and Spotify will work on using the promotion in the stadium to showcase and amplify the work of artists towards the global audience. We are making space on the shirt to honor different artists from around the world.”

The originally Swedish streaming service will pay 280 million euros over four years – which comes down to more than 70 million euros per season – for a place on the shirt of the men’s and women’s team. In addition, Spotify gets a place on the training kit and the name of Camp Nou is renamed Spotify Camp Nou. Earlier in 2017, there was already talk that Barcelona would sell the name of the Camp Nou for three hundred million euros. At the time, Barcelona did not renounce the name of the stadium, which would put the sponsor behind Camp Nou in the new name.

“From July, our partnership will provide a global stage for artists, players and fans in the new Spotify Camp Nou,” said Spotify’s CFBO Alex Norström. “We have always used our marketing investment to empower artists and this partnership will take this approach to a new level. We are excited to create new opportunities to connect with Barcelona’s worldwide fan base. Spotify’s mission is to unleash the potential of human open creativity and support artists to live their art and connect with fans.”