Antony has significantly boosted its market value this season, sports marketer Frank van den Wall Bake knows. The right winger of Ajax was involved in nine goals in twelve official games this season and played a major role against Borussia Dortmund (1-3 win) on Wednesday evening. All Ajax goals came from a cross from the Brazilian, which, according to
Van den Wall Bake is currently worth around fifty million euros.
Antony came over from São Paulo in the summer of 2020 for at least 15.75 million euros and a maximum of 21.75 million euros. The Brazilian UOL Esporte reported at the end of September that Ajax values the tastemaker at forty million euros, but since then he has made even more important contributions to goals for his team. Moreover, as an attacker, he is ‘more in the spotlight’ and this can also increase his market value quickly, Van den Wall Bake knows.
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“I think his market value has doubled since his arrival. But it was not at forty, but at twenty million. I think he is now worth about fifty million,” the sports marketer said to the newspaper. General Newspaper. “Antony is hot right now. That’s also because he is brimming with self-confidence.” Nevertheless, according to Van den Wall Bake, Antony is not yet a ‘constant factor’. “For example, Jurriën Timber is more stable. Since he came into the base, he has barely taken a step wrong.”
“I see them being sold for eighty million earlier. Clubs also look at reliability,” said the marketer, who shares the opinion of Ajax coach Erik ten Hag. “Antony is a young player. His performances fluctuate,” said Ten Hag after Wednesday evening’s victory over Borussia Dortmund. “You should not accept that. We have to help him with that and he has to work with that himself.”