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MediaMarkt will be the new main sponsor of Feyenoord in the coming years, the Rotterdam club announced through official channels. The name of the electronics company will be plastered on the front of the Feyenoord shirt for three seasons from the start of next season, with the option for a further two years.
The Telegraph already reported on March 15 about the impending deal between Feyenoord and MediaMarkt. It's going to be the Stadium club generate many millions. According to the morning newspaper, the Rotterdam residents can earn as much as twenty million euros in the next three years with the new partnership. In Feyenoord's announcement video, former player Royston Drenthe takes the leading role.
When red and white come alive… ?? Introducing @mediamarkt_nl as our new main partner. pic.twitter.com/wHv4BC0YFO
— Feyenoord Rotterdam (@Feyenoord) April 3, 2024
Feyenoord previously concluded a lucrative deal with clothing sponsor Castore, and now the club will also earn money from the main sponsor. The club is doing well commercially and sportingly.
MediaMarkt Benelux, which has its head office in the heart of Rotterdam, now has branches in twelve European countries. Due to the recent European successes of the Rotterdam club, the retailer has decided to invest in main sponsorship.
MediaMarkt succeeds Europarcs, which in turn took over the main sponsorship from ASR and Fortis in 2021. Before that, Opel and the Gouden Gids were also main sponsors for the Rotterdammers.
Via the club website, Ruud van der Knaap, commercial director of Feyenoord, is pleased with the new partnership: “We are proud that a big name like MediaMarkt is joining our club. As the market leader in their industry, just like Feyenoord, they are an established name and a very ambitious party that wants to make even further progress. It is not without reason that their sporty and challenging motto is 'Let's go'.”
“That is exactly what we are going to do together as partners. With the support of MediaMarkt, Feyenoord is taking another step forward. Conversely, we can contribute enormously to their commercial objectives, partly thanks to Feyenoord's reach of millions through its own media channels and our database,” concludes Van der Knaap.
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