Cristiano Ronaldo’s remarkable action on Monday has serious consequences for Coca-Cola. The star player of Portugal, twice accurate in the meeting with Hungary (0-3), has personally ensured that the value of the soft drink group has fallen by almost 3.5 billion euros. Ronaldo saw two bottles of Coca-Cola at a press meeting and quickly showed his disapproval, images that quickly became very popular on the internet.
Ronaldo pushed the coke bottles out of the picture and flashed a bottle of water. “Drink water!” the Portuguese attacker told his audience in the press room. An innocent action with a wink, but one with consequences for the multi-million dollar company. The share of Coca-Cola fell from converted EUR 46.24 to EUR 45.5 each on Monday. As a result, the market value fell by no less than 3.3 billion euros. Despite this, the total market value of the American company is still at 196.47 billion euros.
Coca-Cola quickly responded to the much-discussed moment with Ronaldo during the press moment in Budapest, where Portugal managed to win with large numbers a day later thanks to a strong final phase. “Everyone has their own preferences when it comes to drinking and of course everyone has different tastes and needs. In addition to Coca-Cola, players will also be offered water and Coca-Cola Zero upon arrival of the press conference,” a statement read on Tuesday. .
Ronaldo is also on a strict diet at 36. He also doesn’t think it’s wise for his son to drink coke and eat chips. “I’m pretty strict with him. He sometimes drinks a Coke or Fanta and then I’m mad at him. Either he eats chips or fries, I don’t like that,” the Portugal and Juventus attacker said in December at the Globe Soccer Awards. in Dubai.
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