Feyenoord has nevertheless extended the collaboration with main sponsor EuroParcs for a year. The people of Rotterdam confirm this through the official channels. The deal with EuroParcs expired this summer, but the holiday park provider is willing to stick to it for an extra year. In principle, that will be the last time, says board member Andries Bruil.
EuroParcs has been on Feyenoord’s shirt since 2019, when it took over from former main sponsor Qurrent. The partnership would come to an end this summer. Now EuroParcs decides to sign for an extra year. “EuroParcs has experienced enormous growth in brand awareness in recent years, partly due to our partnership with Feyenoord. We want to further expand this international success. The extension of the main partner contract will certainly contribute to this again,” Bruil explains the decision.
The director reports that this is ‘in principle’ the last season. “We are really looking forward to the fifth season, but there is also the realization that it is good to take a partly different course with our marketing strategy after this long period. But we will definitely remain connected to Feyenoord as a strategic partner. if we weren’t already, we have become the real Feyenoorders!”
For a while it seemed that T-Mobile would become Feyenoord’s new main sponsor. In February, the rumor surfaced that the telecom provider wanted to leave the partnership with FC Utrecht behind and wanted to team up with the Rotterdammers. Thijs van As, general manager of Utrecht, quickly debunked that rumour. “They probably meant P-Mobile, a parking garage in Rotterdam“, he quoted an app he had received from a board member of T-Mobile Football International.