The elimination of Ajax in the Champions League also has consequences for the stock market. The Amsterdammers saw the price fall, so that a share is still worth 13.05 euros. The club is expected to write red numbers this season. If they qualified for the quarter-finals of the Champions League, the club could have added 12.5 million euros. Tens of millions of euros were also ahead for reaching any further finals. In financial terms, a second place in the Eredivisie would be more lucrative than the championship.
Over the period from July to December 2021, the people of Amsterdam made a net profit of 2.5 million euros, compared to 38.5 million euros in the previous year, according to the half-year figures recently. That means a profit decrease of rounded 93.5 percent. Most of that is rooted in the relatively small transfer income this season. Last season Ajax generated considerably more income through the sale of players. Transfers from, among others, Hakim Ziyech (Chelsea), Donny van de Beek (Manchester United) and Sergiño Dest (Barcelona) resulted in a total amount of 85.2 million euros in compensation sums.
While UEFA’s income will stop after Tuesday evening, the salaries of the players will remain the same, so that Ajax will end up in the red on June 30, 2022, writes. The Telegraph† The newspaper states that Ajax would do well financially to finish second in the Eredivisie. “Also because Ajax can then play three preliminary rounds in the run-up to the new season. There is only a risk of premature elimination, as happened last summer when PSV went down in the play-offs against the same Benfica that plunged Ajax into mourning on Tuesday. the newspaper writes.
Ajax does expect that both the operating result and the net profit at the end of the 2021/2022 season will be negative, due to the ongoing impact of the corona crisis. Financial director Susan Lenderink already expressed similar expectations after the end of the previous six months. Only a mega transfer before the end of the financial year on June 30, 2022 can still provide black numbers. If the team from Amsterdam becomes champion, they are assured of participation in the group stage of the Champions League next season. On the other hand, the club must then pay out a championship bonus to the players.
Ajax experienced one of the most lucrative seasons in the Champions League and, partly due to a clear group stage, raised more than seventy million euros. Only in the 2018/19 season, when the team from Amsterdam made it to the semi-finals, was more earned. At the time, the Eredivisionist ended on 95.3 million euros in premiums. Half of the total of approximately 70.5 million euros of this season had already been received when Ajax started the group stage of the billion-dollar ball. The Amsterdam club received a starting premium of 15.6 million euros, plus a coefficient bonus of more than 20 million euros.