With nine points from three matches, Ajax is in excellent shape in the group stage of the Champions League. With three wins in a row, the cash register in Amsterdam is also ringing. A victory in the billion-dollar ball is good for a premium of 2.8 million euros from UEFA, which means that Ajax has already collected 8.4 million euros in the group stage. Larger amounts beckon.
With the qualification for the group stage, Ajax was already assured of approximately 45 million euros in income. All participants received a starting premium of 15.64 million euros. Income from the coefficient ranking and marketing pool added another 25 million euros. The Telegraph previously calculated that three sold-out home matches will yield Ajax another four million euros. With three group matches to go, Ajax can earn 8.4 million euros if it wins all duels. A draw in the group stage yields 930,000 euros.
Ajax’s counter currently stands at more than fifty million euros in income. With victories over Sporting Portugal (1-5), Besiktas (2-0) and Borussia Dortmund (4-0) Ajax has a good chance of reaching the eighth finals. If Erik ten Hag’s team succeeds in this, it will receive a premium of 9.6 million euros. A place in the quarter-finals is good for another 10.6 million euros, while the semi-finalists receive 12.5 million euros. For the two finalists is 15.5 million euros ready and the winner of the Champions League receives a bonus of 20 million euros.