PSV is also doing itself a great favor in financial terms with the win in the second preliminary round of the Champions League against Galatasaray. The people of Eindhoven are therefore at least assured of participation in the group stage of the Europa League, with which approximately ten million euros is guaranteed. PSV can again make huge cash in the third preliminary round of the Champions League, in which FC Midtjylland is the opponent.
Winning the second qualifying round of the Champions League is not hugely lucrative for PSV with a premium of 200,000 euros. The fact that the Noord-Brabants have therefore secured European football until at least the winter break, does give the club the necessary financial guarantee. If PSV go down against Midtjylland, the Eredivisionist will move on to the group stage of the Europa League. That tournament yields a starting premium of 3.62 million euros and a TV premium of 1 million euros, while PSV can expect another 4 to 5 million euros based on the club coefficient. Each win in the group stage then yields 630,000 euros, a draw 210,000 euros.
That is only the least favorable scenario for PSV. With a win in the third qualifying round of the Champions League against Midtjylland, a bonus of five million euros is ready. That is because it is paid to the loser of the play-off round, who also flows to the Europa League group stage. With a win in that play-off round, the European year will only become really financially attractive for PSV: then the club will enter the extremely lucrative group stage of the Champions League.
The 32 clubs in the group stage of the Champions League will receive a starting premium of 15.64 million euros. In addition, an amount is distributed on the basis of the ten-year club coefficient. In the case of PSV, that would amount to approximately 12.5 million euros. Ajax is also a lot higher on that ranking and receives about 20 million euros as a participant in the Champions League based on its coefficient. There is also a TV pot available of just over one million euros, which both clubs would divide if PSV makes it.
With good results, clubs can make the cash register in the Champions League ring again. A win brings in 2.8 million euros, a draw brings in 930,000 euros. Qualification for the eighth final is worth 9.6 million euros, the quarter-final 10.6 million euros, the semi-final 12.5 million euros and the final 15.5 million euros. The winner of the tournament has 20 million euros ready.